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April 14, 2010

SINAIA: The story



Well, I thought ill share some background information with you, I assume you don't know much about Sinaia, How it started and why it started so here is the STORY:

From 1998 to 2003 I was part of the Swedish National Team of Military Pentathlon. (military pentathlon-5 events: shooting, obstacle running, obstacle swimming, precition throwing and 4km cross country running) It is a military sport but Sweden is one of the few countries that allow civilians to compete in the national team. My twin sister and I were students at that time and the season started in May and ended usually in August-September. All we did was training and competing. The usual training was 2-3 times a day and 5-6 competitions during the season, all from Swedish Championship to World Championship. That means a hole lot of travelling... We basically lived in our big trunks, came home from a competition, washed the clothing and put it back in the trunk. Since we were always on the go, we had to pack training gear and everydag clothing. We realised it was way to much stuff to be carried all the time so we started to look on the market for clothing that was both stylish and functional, that we could use while being active. We didn't find any and thats when the idea for Sinaia started. I was studying to become a fashion designer at that time so designing was no problem:-) After college I worked at several activewear brands and when the time was right and I had some experience from the industry Sinaia was started-2007.

Multifunctionality is the concept of Sinaia. 2 garments in 1 that you can use both in nature and in the city. You dont have to compromise style or performance

Here are some picture from the good old pentathlon times:

First picture: My twin Carmen and I in China at the World Championship.

Second picture: Me-Shooting

Third picture: Me-Presition throwing


1st pic: Carmen, Christina and I in China with our bronz medals at the World Championship

2nd pic: Me-obstacle swiming

3rd pic: Me-obstacle running


1st pic: Me-4km cross country running

2nd pic: Carmen, Christina and I after we won our silver medal at the World Championship in Denmark

I just want to get out and running when I see the pictures, I get so motivated. Here is the pentathlon website if you want to check it out http://www.militarypentathlon.org/

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