The Concept

Previously I told you about the background and the reason why Sinaia started and now I'm going to tell you about the concept. We didn't want to make yet another clothing brand, there are way too many out there already, both good and bad ones. We wanted to create a brand with a concept, and reason of being, not just pretty clothes that you use one season and toss away because they run out of fashion. Here is the description:

"Sinaia is sophisticated and engineered sportswear clothes for urban men and women on the go. Sinaia is activewear and sportswear combined in the same garment. The collection keeps its sports identity through fabrics, trims, finishes and practicality but colors and styling push it onto the streets. The functional driven design means that nothing is there for show, all details and seams have a function. Sinaia designs a series of refined multifunctional styles that will fulfil your needs when travelling, being active and in your busy everyday life. The garments have distinctive and forward looking designs but don't follow fashion trends, which means you can use them season after season till they fall apart."

Basically we want to make technical, versatile and timeless clothes without compromising on either style or perfomance. The styles should work as good when you bike to work as on a trip to New York. The advantage of having 2 styles in 1 will probably make your life easier when travelling, with less clothing to carry with you.

Women's 3layer shell jacket: Sarek Jacket. Clean design that works both on the slopes and waiting for the buss a rainy day in town.

All jackets come with a detachable carry on strap. Imagine when you go christmas shopping and you have your hands full of bags, you get overheated and need to carry your jacket too. Here you just let it hang on you back as a backpack. Practical! Or when you stand in line at the skilift and its a nice hot day in May. You don't want to hold your jacket in your hand.... Just let it hang on your back.

This is one of the many practical solution on all Sinaia garments.